Concordia University, Canada.
New Bronco mostly documents festivities in St-Tite village, host to one of North America’s most important western festivals in Mauricie, Québec. As a celebration of the leather industry and western roots, I expected to encounter within it elements of the original culture. However, what I experienced was something newer and more in tune with modern society.
The series examines how symbols of western culture and practices interact with current society. It combines traditional western figures and my experience with its popular celebration. I find that the progression of traditional Canadian western culture went sour somewhere along the way. It seems that its tradition is now solely sustained by revelry. The celebrations seem to serve more as a feast than a recollection of its origin.